Executive Development Course (EDC) — Toronto

Mini-MBA – Understanding the full picture of business

Overview

This flagship program condenses key topics from leading MBA and EMBA programs. It is designed to boost your career success through a comprehensive understanding of the pillars of business – strategy, marketing, finance, negotiations, and people skills. As the rules of the game change for almost every functional area of an organization, this learning experience offers timely exposure to new techniques, tools, and trends. Launched in 1949, this is Canada’s top concise management program, from which hundreds graduate each year. Delivered in Montreal, Toronto (Mississauga), Ottawa, and online, the format fits in well with the workday of busy professionals from both the private and public sectors.

Key Benefits and Takeaways

  • Capture the key lessons of an MBA without the time and cost burden
  • Gain a comprehensive understanding of core management functions
  • Examine best practices in leadership, and in coaching employees to reach their potential
  • Improve your ability to think strategically
  • Sharpen your financial literacy in to make quality management decisions
  • Understand the facets of marketing excellence, raising awareness, and creating value
  • Practice negotiation techniques to achieve successful, win-win outcomes

This program is valuable for those in the corporate, government, and non-profit sectors who want to be at their best, but haven’t had time for an MBA or EMBA. It is also a perfect opportunity for those considering an MBA before making a commitment. It is beneficial for managers who have had exposure to one functional area and plan to move into a general management position.

The registration fee includes facilitation by our highly rated faculty members, course materials, results-oriented exercises, meal service (breakfast, lunch and breaks), and a certificate of completion from the McGill Executive Institute.

Topics covered in this course

  • Strategic vision and mission
  • Leverage core competencies
  • Strategic planning process
  • Competitive analysis
  • Understand the value chain
  • Strategic decision making
  • Economic impact of business
  • Self-discovery and personal strengths
  • Leader and manager styles
  • Emotional intelligence in the workplace
  • Team collaboration and dynamics
  • Conflict resolution
  • Present confidently
  • Negotiate successfully: key tools and approaches
  • Stages of negotiation
  • When to share information
  • Team negotiations
  • Prepare your action plan
  • What marketing means today
  • Segmenting and targeting
  • Positioning and customer insights
  • Product development
  • Brand strategies
  • Digital marketing
  • Market research and idea testing
  • Pricing strategies
  • Service excellence
  • Understand financial statements
  • Ratio and cash flow analysis
  • Cash vs. accrual accounting
  • Working capital management
  • Evaluate project ROI using payback, net present value and internal rate of return

 

The Mini-MBA Series

This program is part of the McGill Mini-MBA Series: a three-part series designed to equip you with key business insights, comprehensive management practices, benchmarks, and business strategies taught in our full MBA program—at a fraction of the time and cost.

Learn more about the Mini-MBA Series

 

Online Information Session

 December 8, 2021 ⁠–⁠ 12:00 pm ET

Join us online to learn more about the Mini-MBA Series, the curriculum, and the upcoming Online Mini-MBA programs. Advisors will be on hand to answer any live questions regarding the program.

 

Delivery Formats

Online
A virtual learning experience featuring an interactive suite of synchronous (live) and asynchronous (self-paced) components from the comfort of your home or office.

View available online sessions

 

In-Person
Join your peers in our world-class facilities and explore the dynamic life of McGill University’s Montreal campus or one of our offsite locations.

View available sessions in Montreal, Toronto, and Ottawa.

Upcoming Sessions

Get notified of upcoming sessions in Toronto

There are currently no upcoming sessions for this program in Toronto. Explore upcoming online sessions or contact us to be notified when this program becomes available in Toronto.