Unleash your potential

Influence and Assertiveness

Elevate your power and impact to build cooperation and get results


Do you have a clear goal in mind but seek the right tools and techniques to persuade others, gain buy-in, and achieve your goal in a non-aggressive and ethical way? This dynamic seminar presents practical approaches for gaining support for your ideas, networking with those around you, and initiating positive change throughout your organization.

The seminar provides managers at all levels with the tools to understand their own styles of influence and conflict resolution. It also presents strategies for adapting to the personal styles of others and receiving the support needed to succeed.

Key Benefits and Takeaways

  • Apply the latest persuasion techniques to ethically build cooperation and drive achievement
  • Understand the difference between assertiveness and aggressiveness regarding your ability to influence and convince those around you
  • Learn to adapt your approaches to unique situations involving your peers, subordinates or upper management
  • Influence rather than respond to others in all situations
  • Eliminate reliance on formal authority as a means of changing mentalities and behaviours
  • Acquire tools to immediately elevate your personal power

This program will appeal to executives, managers, and all those who wish to understand how the influence process works to meet needs and get your work done. Skills acquired in this program are directly applicable to leadership, management, negotiation, and sales challenges.

The registration fee includes facilitation by our highly rated faculty members, course materials, results-oriented exercises, meal service (continental breakfast, lunch, and breaks) *, and a certificate of completion from the McGill Executive Institute. To successfully complete the course and receive your certificate of completion, you will need to attend all sessions and complete the pre-work for each session.

*Meal service is included for in-person programs only.

Topics covered in this course

  • Benchmarks of influential behaviour
  • Ethics of power influence and persuasive techniques
  • Influence through currencies of exchange
  • Understand your own style and capabilities
  • Plan for performance
  • Identify the sources of power
  • Learn how to exercise power
  • Achieve your desired results
  • Assess your current network through mapping
  • Solidify your networks of influence
  • Build relational influence
  • Acquire helpful perspectives on networking
  • Determine your style of influence (questionnaire)
  • Frame your message
  • Use strategies to influence others
  • Create cooperation in conflict situations
  • Map your conflict resolution style
  • Develop strategies and behaviours for handling conflict
  • Seminar wrap-up – implementing your personal action plan

Course Leaders

headshot of Chantal Westgate

Chantal Westgate


Chantal Westgate

Chantal Westgate is a professor of organizational behaviour at McGill University specializing in human resources issues and labour management relations. She regularly consults with organizations from diverse industries on effective business communication and team collaboration. Prior to her academic career, she worked for 14 years at FedEx as an Employee Relations Advisor, where she consulted with management on Best People Practices.