Building and Selling a Winning Business Case
Tools to move ideas forward
When we communicate our recommendations, we often tell the story of how we arrived at the solution instead of why the solution and why it should be adopted, forgetting that our reasoning is not obvious to our audience.
Through this program, participants will learn the language, tools, and techniques used to develop, critically assess, and present a compelling business case from a strategic point of view. First, participants will gain the skills and knowledge to analyze and facilitate business improvement and development investments. Next, participants will learn how to use the pyramid principle to develop a persuasive pitch and convince stakeholders to invest in their solutions.
Key Benefits and Takeaways
- Properly evaluate business decisions
- Analyze key financial information
- Interpret ROI calculations
- se the pyramid principle
- Structure clear and persuasive arguments
- Prepare and present business cases
- Understand your audience and cater to their needs
This program is designed for managers, executives, engineers, and entrepreneurs who need a toolkit for business growth. Participants will learn how to provide more impactful solutions and successfully pitch them to ensure buy-in.
The registration fee includes facilitation by our highly rated faculty members, course materials, results-oriented exercises, meal service (breakfast, lunch and breaks)*, and a certificate of completion from the McGill Executive Institute.
*Meal service is included for in-person programs only.